01
You paste a URL
Tell us what kind of site it is — Marketing, E-commerce, or Marketplace — so we apply the right lens.
Find what's quietly costing
you conversions—in minutes.
We render your page at three viewports and score it against 47 weighted heuristics — with the pixels to prove every finding.
Built by Brave People — the studio behind the world's top brands
How It Works
From URL to
actionable insights
in three easy steps.
No setup, no scripts to install, no Figma to share. Paste a URL, choose a site type, and we read the page the way a first-time visitor would.
0/100
Clarity84
Hierarchy58
Conversion49
Trust81
Performance64
02
We render & read
Rendered in desktop, tablet, and mobile views, then checked against 47 UX rules drawn from hundreds of design engagements.
03
You get a score + insight
A score out of 100, broken into ten weighted categories, with the most consequential issues in plain English.
How the Score Works
3 site types. 10 categories.
Forty-seven weighted heuristics.
Marketing site
Read the way a prospect reads it: what you do, why it's credible, and what to do next. Scored on how little stands between curiosity and a lead.
How 100 points divide
Tuned to this site typeCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of site actually converts.
Categories
01Clarity & Messaging15%
Can a first-time visitor say what you do, and for whom, within seconds?
02Navigation15%
Whether the paths people actually take are obvious, shallow, and consistent.
03Visual Hierarchy / Brand & First Impression10%
Where the eye lands first — and whether that order serves the goal.
04Lead Generation FrictionMarketing site lens10%
Every field, step, and doubt between interest and inquiry.
05Content & Copy QualityMarketing site lens10%
Copy that answers objections instead of describing features.
06Trust & Credibility10%
Proof, polish, and the signals that make a stranger comfortable.
07Accessibility10%
Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08Mobile Experience10%
Thumb reach, readable type, and what the fold hides at 390px.
09SEO-UX SignalsMarketing site lens5%
The UX signals search engines read as quality.
10Performance5%
Perceived speed: what renders first, and what blocks it.
E-commerce
Judged like a first-time shopper: find it, trust it, buy it without friction. Weighted toward the moments where carts quietly get abandoned.
How 100 points divide
Tuned to this site typeCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of site actually converts.
Categories
01Clarity & Messaging15%
Can a first-time visitor say what you do, and for whom, within seconds?
02Navigation15%
Whether the paths people actually take are obvious, shallow, and consistent.
03Visual Hierarchy / Brand & First Impression10%
Where the eye lands first — and whether that order serves the goal.
04Checkout FrictionE-commerce lens10%
From cart to confirmation: steps, surprises, abandoned intent.
05First Purchase ExperienceE-commerce lens10%
How the first order feels: guest checkout, sizing doubt, reassurance.
06Trust & Credibility10%
Proof, polish, and the signals that make a stranger comfortable.
07Accessibility10%
Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08Mobile Experience10%
Thumb reach, readable type, and what the fold hides at 390px.
09Form & Error UXE-commerce lens5%
10Performance5%
Perceived speed: what renders first, and what blocks it.
Marketplace
Two audiences, one interface. Weighted toward discovery, listing confidence, and the trust both sides need before they transact.
How 100 points divide
Tuned to this site typeCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of site actually converts.
Categories
01Clarity & Messaging15%
Can a first-time visitor say what you do, and for whom, within seconds?
02Navigation15%
Whether the paths people actually take are obvious, shallow, and consistent.
03Visual Hierarchy / Brand & First Impression10%
Where the eye lands first — and whether that order serves the goal.
04Listing & Conversion FrictionMarketplace lens10%
How fast a browser becomes a buyer on a listing page.
05Search & DiscoveryMarketplace lens10%
Whether search, filters, and browsing surface the right thing.
06Trust & Credibility10%
Proof, polish, and the signals that make a stranger comfortable.
07Accessibility10%
Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08Mobile Experience10%
Thumb reach, readable type, and what the fold hides at 390px.
09Content QualityMarketplace lens5%
Listing quality both buyers and sellers can trust.
10Performance5%
Perceived speed: what renders first, and what blocks it.
Inside the Report
Every issue met with a fix—
this is the actual report.
Category 01 of 10 · Pro
Clarity & messaging
“Each visit opens on a different promotional slide, so no two visitors meet the same first message — and none of the three answers the basic question: what is this site, and why should I stay?”
2 findingsPriority weight 15%2 recommendations
Category Score
0/100
Needs work · bottom band
0100
This score reflects the canonical issue impact allocated to this category. Resolving the highest-impact issue could move it to 48.
Findings and Observations
2 findings in this category.
01Confirmed issueHighHero · Above the fold
Up to +6 category pointsThe hero rotates three unrelated messages.
Each visit opens on a different promotional slide, so no two visitors meet the same first message — and none of the three answers the basic question: what is this site, and why should I stay?
The Prime SignalLow effort+6 pts when fixed
Pin one always-visible headline that states the core benefit. Let promotions rotate beneath it, never instead of it.
E1Desktop
02Confirmed issueMedNavigation · Global
Up to +4 category pointsPrimary navigation hides the money page.
Pricing sits inside a 'More' dropdown while low-intent links hold the top level. The page most visitors came to find is the one that takes the most clicks to reach.
The Prime SignalMed effort+4 pts when fixed
Promote pricing to the top level. Demote press and careers to the footer, where low-intent traffic expects them.
Where to Start
Quick wins
Low effort, real points. Ship these first.
The hero rotates three unrelated messagesLow effort+6 pts
Bigger swings
Structural work worth planning a sprint around.
Primary navigation hides the money pageMed effort+4 pts
Same Question, Different Machinery
Why not just ask a chatbot?
Because a guess isn't an audit.
A Chat Window
audit mysite.com for UX issues
• Consider making your call-to-action more prominent so visitors notice it.
• Your navigation could be more intuitive for first-time users.
• Ensure the site is mobile-friendly and loads quickly.
Never rendered your page
Different answer every run
Nothing to track next month
A SIGNAL Audit
It sees your actual pixels.
Every audit renders your live page at three viewports and ties findings to annotated captures — you click the evidence, not take our word.
It scores a fixed rubric.
Forty-seven weighted heuristics per site type, the same yardstick every run. A 62 means something, and it means the same thing next quarter.
It validates before it scores.
Findings are evidence-checked and counted once per root cause. Anything unproven stays visible but never touches your score.
It hands you a plan.
Effort-versus-impact triage, points at stake per fix, and copy-paste fix prompts your coding tools can run with today.
Chat answers change every time you ask. A SIGNAL score is the same rubric, the same evidence chain, and the same yardstick on every run — which is what makes a re-audit worth running.
Questions Answered
Things people ask before
they paste a URL.
Yes — your audit lives in your account so the report and its shareable link keep working. We store what the audit needs: the URL, the rendered screenshots, and the findings. We only load pages any visitor's browser could load, and we don't share or resell any of it.
Lighthouse measures what a machine can score: load times, markup, automatable accessibility checks. We read your page the way a first-time visitor does — whether the message lands, where the eye goes, what erodes trust, and what stands between interest and action — across desktop, tablet, and mobile. Run both; they answer different questions. Performance is one of our ten categories, not the whole story.
We audit publicly reachable pages — anything a first-time visitor could land on. That's deliberate: the pages before the login wall are where first impressions and sign-ups are won or lost. Logged-in flows aren't supported yet.
The rubric is ours: 47 weighted heuristics codified by Brave People from hundreds of client design engagements. Our engine applies that rubric to your rendered pages and drafts each finding with evidence screenshots attached — so every recommendation traces back to something you can see on your own site.
Any publicly accessible URL works — some teams audit a competitor to see how their own score compares. The full value shows up on pages you can actually change, so we'd spend your first audit on your own site.
Pro and Team are both month-to-month with no lock-in — cancel anytime and keep access through the end of the period you've already paid for. If an audit fails to complete or the report isn't usable, write to us and we'll make it right.
Three Tiers, One Methodology
Start free. Upgrade when
the leaks add up.
Free
Starter
$0/forever
- 1 URL per month
- ~8 core heuristics
- Summary report, shareable link
- No benchmark comparison
- No remediation code
- No competitor analysis
Most Popular
Pro
$49/month
- Full 40+ criteria audit
- Accessibility (WCAG 2.2 AA)
- Conversion & friction analysis
- Mobile vs desktop scoring
- Fix recommendations + priority
- PDF export, client-ready format
Agency
Team
$149/month
- Unlimited audits
- White-label dashboard + reports
- Competitor benchmarking
- Before/after re-audit tracking
- Shareable white-label report links
- Bulk URL scanning