01
You paste a URL
We work out whether it's a marketing site, a store, a marketplace or a SaaS product, and apply the right lens — nothing to choose.
UX audits for websites, stores and SaaS
Find what's quietly costing
you users—in minutes.
Design polish hides issues. Our automated UX audit finds them.
Inside the Report
Know exactly what to fix.
Then prove it moved.
Pro
Built by Brave People — Trusted by the world's top brands
How It Works
From URL to
actionable insights
in three easy steps.
No setup, no scripts to install, no Figma to share. Paste a URL and we read the page the way a first-time visitor would — working out what kind of site it is on the way.
0/100
Clarity84
Hierarchy58
Conversion49
Trust81
Performance64
02
We render & read
Rendered in desktop, tablet, and mobile views, then checked against 56 UX rules drawn from hundreds of design engagements.
03
You get a score + insight
A score out of 100, broken into ten weighted categories, with the most consequential issues in plain English.
How the Score Works
4 experience types. 10 categories.
Fifty-six weighted heuristics.
Marketing site
Read the way a prospect reads it: what you do, why it's credible, and what to do next. Scored on how little stands between curiosity and a lead.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Lead Generation FrictionMarketing site lens
10%Every field, step, and doubt between interest and inquiry.
05
Content & Copy QualityMarketing site lens
10%Copy that answers objections instead of describing features.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08
Mobile Experience
10%Thumb reach, readable type, and what the fold hides at 390px.
09
SEO-UX SignalsMarketing site lens
5%The UX signals search engines read as quality.
10
Performance
5%Perceived speed: what renders first, and what blocks it.
E-commerce
Judged like a first-time shopper: find it, trust it, buy it without friction. Weighted toward the moments where carts quietly get abandoned.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Checkout FrictionE-commerce lens
10%From cart to confirmation: steps, surprises, abandoned intent.
05
First Purchase ExperienceE-commerce lens
10%How the first order feels: guest checkout, sizing doubt, reassurance.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08
Mobile Experience
10%Thumb reach, readable type, and what the fold hides at 390px.
09
Form & Error UXE-commerce lens
5%Forms that forgive, errors that explain — the texture of daily use.
10
Performance
5%Perceived speed: what renders first, and what blocks it.
Marketplace
Two audiences, one interface. Weighted toward discovery, listing confidence, and the trust both sides need before they transact.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Listing & Conversion FrictionMarketplace lens
10%How fast a browser becomes a buyer on a listing page.
05
Search & DiscoveryMarketplace lens
10%Whether search, filters, and browsing surface the right thing.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08
Mobile Experience
10%Thumb reach, readable type, and what the fold hides at 390px.
09
Content QualityMarketplace lens
5%Listing quality both buyers and sellers can trust.
10
Performance
5%Perceived speed: what renders first, and what blocks it.
Product
Graded the way a user works it: getting started, getting things done, and staying. Weighted toward task efficiency and the friction that quietly churns accounts.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Microcopy
12%Labels, buttons, and messages that say what they mean — words as interface.
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Scanability & Hierarchy
10%Dashboards and tables that read at a glance, hundreds of times a day.
04
Task & Workflow EfficiencyProduct lens
13%Steps, clicks, and re-entered context between a user and their job.
05
Onboarding & Empty StatesProduct lens
10%From first sign-in to first value: how fast the product proves itself.
06
System Feedback & Recovery
10%Saving states, confirmations, undo — an interface that answers back.
07
Accessibility
10%Contrast, focus states, tap targets — WCAG 2.2 AA as a floor, not a feature.
08
Mobile Experience
10%Thumb reach, readable type, and what the fold hides at 390px.
09
Form & Error UXProduct lens
5%Forms that forgive, errors that explain — the texture of daily use.
10
Performance
5%Perceived speed: what renders first, and what blocks it.
Live Scores
Sites you know, on the same rubric.
Fresh runs of the public 56-heuristic audit — no special treatment, no hand-picking the flattering ones.
stripe.com96/100
vercel.com87/100
framer.com86/100
basecamp.com85/100
shopify.com83/100
notion.so82/100
figma.com80/100
webflow.com74/100
linear.app72/100
Chatbot vs. UX Signal
Why not just ask a chatbot?
Because a guess isn't an audit.
A Chat Window
audit mysite.com for UX issues
• Consider making your call-to-action more prominent so visitors notice it.
• Your navigation could be more intuitive for first-time users.
• Ensure the site is mobile-friendly and loads quickly.
Never rendered your page
Different answer every run
Nothing to track next month
A UX Signal Audit
It sees your actual pixels.
Live screens at three viewports, findings tied to captures. You click the evidence.
It scores a fixed rubric.
Fifty-six weighted heuristics, the same yardstick every run. A 62 means the same thing next quarter.
It validates before it scores.
Findings are evidence-checked and counted once per root cause. Unproven stays visible, never scored.
It hands you a plan.
Effort-versus-impact triage, points per fix, and prompts your coding tools can run today.
Questions Answered
Things people ask before
they paste a URL.
Yes — your audit lives in your account so the report keeps working. We store what the audit needs: the URL, the rendered screenshots, and the findings. We only load pages any visitor's browser could load, and we don't share or resell any of it.
Lighthouse measures what a machine can score: load times, markup, automatable accessibility checks. We read your page the way a first-time visitor does — whether the message lands, where the eye goes, what erodes trust, and what stands between interest and action — across desktop, tablet, and mobile. Run both; they answer different questions. Performance is one of our ten categories, not the whole story.
Two ways in. For staging sites and password-protected pages, add site access when you run the audit — basic auth, a session cookie, or a bypass header. It's used once for that run, stored encrypted, and destroyed the moment the audit finishes. For your app's logged-in screens, our Capture extension photographs the screens you choose right in your own browser — your password never leaves it — and scores them with product-specific categories like task efficiency, system feedback, and onboarding. It's live in the Chrome Web Store — installing takes ten seconds.
The rubric is ours: 56 weighted heuristics codified by Brave People from hundreds of client design engagements. Our engine applies that rubric to your rendered pages and drafts each finding with evidence screenshots attached — so every recommendation traces back to something you can see on your own site.
Any publicly accessible URL works — some teams audit a competitor to see how their own score compares. The full value shows up on pages you can actually change, so we'd spend your first audit on your own site.
Pro and Team are both month-to-month with no lock-in — cancel anytime and keep access through the end of the period you've already paid for. If an audit fails to complete or the report isn't usable, write to us and we'll make it right.
Three Tiers, One Methodology
Start free. Upgrade when
the leaks add up.
Free
Starter
$0/forever
- 1 single-page audit a month
- 3 of 10 categories scored
- Summary report with top issues
- No full-site audits
- No fix recommendations
- No competitor comparison
Most Popular
Pro
$49/month
- 5 full site audits a month, up to 12 pages each
- 56 heuristics across all 10 categories
- Desktop, tablet & mobile scoring
- Behind-login audits — Capture extension & site access
- Accessibility checks — contrast, labels, alt text
- AI visibility — how AI crawlers read your site
- Prioritized fixes with code snippets
- Fix list export — Markdown & CSV
- Before/after rerun change history
- Client-ready PDF export
Agency
Team
$149/month
- Everything in Pro
- 12 full site audits a month, up to 25 pages each
- Bulk sitemap runs beyond 25 pages
- Unlimited team seats
- White-label dashboard + reports
- Client links & portals — one link per client, with open receipts
- Scheduled reruns with change alerts
- Portfolio — every client site at a glance
- Competitor comparisons — 3 per audit
- Reports never expire