18 categories, weighted by how much each one moves a first impression. This page is generated from the same configuration the audit runs on, so it cannot drift from what actually scores your site.
Marketing siteE-commerceMarketplaceSaaS
A visitor decides whether to keep reading in a few seconds. If the page cannot say what it is and who it is for in that window, everything below it is wasted.
Typical failure — A hero that names the company but never the offer.
Marketing siteE-commerceMarketplaceSaaS
Navigation is the map. When it hides, reorders, or disagrees with the page it sits on, people stop exploring and start guessing.
Typical failure — Primary nav that collapses to a hamburger at tablet width.
Marketing siteE-commerceMarketplaceSaaS
Hierarchy tells the eye where to go first. Without it a page is a list, and the most important thing on it is whatever happens to be biggest.
Typical failure — Three competing elements at the same visual weight above the fold.
Marketing site
A call to action is a promise about what happens next. Breaking it costs more than a weak CTA ever would.
Typical failure — A CTA that leads to an application rather than the promised action.
Marketing site
Copy written from the inside describes the product. Copy written from the outside describes the reader's problem.
Typical failure — Feature names invented by the company, unexplained.
Marketing siteE-commerceMarketplaceSaaS
Trust is the tax every unknown brand pays. Specific proof lowers it; generic reassurance does not.
Typical failure — Testimonials with no name, company, or face attached.
Marketing siteE-commerceMarketplaceSaaS
Accessibility failures are the only findings that are also legal exposure, and they usually indicate the same carelessness elsewhere.
Typical failure — Body copy under 4.5:1 contrast, or an icon button with no label.
Marketing siteE-commerceMarketplaceSaaS
Most first impressions happen on a phone. A desktop-first layout that merely survives on mobile is not the same as one designed for it.
Typical failure — Tap targets under 44px, or a layout that scrolls horizontally.
Marketing site
The structural signals search engines read are largely the same ones that make a page scannable to a person.
Typical failure — One H1 per page, missing.
Marketing siteE-commerceMarketplaceSaaS
Speed is a feature people feel before they can name it. Layout that shifts while loading reads as broken even when nothing is.
Typical failure — A hero image that arrives after the headline has already rendered.
E-commerce
Surprise at checkout is the single largest cause of abandoned carts. Cost known early converts better than cost revealed late.
Typical failure — Shipping cost first disclosed at the payment step.
E-commerce
A first purchase is the only one made without trust already established, so every extra requirement is charged against a balance that is still empty.
Typical failure — An account wall between the cart and the purchase.
E-commerceSaaS
Forms are where intent turns into revenue. Every avoidable moment of friction there is measured directly in abandonment.
Typical failure — Validation that fires on every keystroke, or errors with no recovery path.
Marketplace
Scored against the evidence captured at all three viewports.
Marketplace
Scored against the evidence captured at all three viewports.
Marketplace
Scored against the evidence captured at all three viewports.
SaaS
Each field is a decision point where someone can leave. Ask for what you need to start, not what you would like to know.
Typical failure — A demo request form asking for company size before it asks for an email.
SaaS
Scored against the evidence captured at all three viewports.
