All 56 heuristics, in the open.

01Offer stated above the fold — The page says what it is and who it serves before any scroll.

02Audience named — Copy identifies who this is for, not only what it does.

03CTAs promise outcomes — Buttons say what happens next — never bare “Submit” or “Learn more”.

04Navigation present and consistent — The same map on every page, at every width.

05Labels predict destinations — A link’s text matches the page it opens.

06Location is signalled — Active states or breadcrumbs place the current page in the site.

07One dominant focal point — Above the fold, the eye is told where to start — by an image, a composed hero, or a deliberate type contrast, never a wall of text.

08Emphasis follows a scale — Headings, body, and captions sit on distinct sizes, and size ranks importance.

09The page looks made — A colour system, styled controls, and differentiated sections — not browser defaults on white.

10The CTA keeps its promise — Not an application dressed as a demo.

11What happens next is stated — Response time and process after submitting.

12A path for the not-ready — Pricing, docs, or examples before a sales call.

13Written outside-in — The reader’s problem before the product’s vocabulary.

14Scannable structure — Headings and lists carry the argument on a skim.

15Social proof is attributed — Testimonials carry a name, role, or company.

16Contact details are findable — A real way to reach a real organization.

17Claims come with specifics — Numbers and evidence where adjectives would be cheaper.

18Body text meets 4.5:1 contrast — Measured, not eyeballed.

19Every control has an accessible name — Icon-only buttons included.

20Images carry meaningful alt text — Describing content, not repeating filenames.

21Tap targets at least 44px — Fingers, not cursors.

22No horizontal scroll on phones — The layout fits the viewport it was opened in.

23Content parity — Mobile keeps the page’s core content and actions.

24Exactly one H1 — And it matches the page’s intent.

25Title and description present — Specific to the page, not the site.

26Layout holds still while loading — Nothing shifts as assets arrive.

27Hero media arrives with the headline — Not seconds after it.

28Full cost early — Shipping and taxes before the payment step.

29Guest checkout exists — An account is an invitation, not a toll.

30Reassurance at payment — Security cues and accepted methods where the card number goes.

31No account wall before purchase — The first sale happens before the relationship is assumed.

32Returns findable before buying — Guarantees where the decision is made.

33Errors name the fix — Next to the field that needs it.

34Validation waits for intent — No red text on the first keystroke.

35Listings answer without a click — Price, availability, and next step on the card itself.

36Listing to action is short — No broken or wandering path from interest to commitment.

37Search is findable and forgiving — Typos and synonyms still land.

38Filters match real narrowing — The dimensions buyers actually decide on.

39Zero results offers a way forward — Never a dead end.

40Listing content is complete — The images, specs, and details a decision needs.

41Quality is consistent — Across all listings, not just the featured ones.

42Controls name their action — Buttons say what happens — never bare “Submit” or the system’s internal term.

43Terminology is consistent — One name per concept, everywhere it appears.

44Microcopy answers the next question — Helper text sits where the doubt happens, not in a docs link.

45The key number reads first — On any dashboard, the eye lands on what matters most.

46Tables are built for scanning — Aligned numerals, ranked columns, no decoration where data should be.

47Density has a rhythm — Working screens pack information without turning into noise.

48Core jobs take few steps — The everyday task is measured in clicks, and it’s a small number.

49Defaults do the remembering — Known context is pre-filled, never asked twice.

50Frequent actions sit shallow — Daily actions are never buried three menus deep.

51The first step is obvious — After signup, one clear thing to do.

52Progress is visible — Multi-step flows say where you are and what remains.

53Empty states teach — A blank screen says what to do first.

54Every action answers back — Saves, loads, and long waits announce themselves.

55Destructive actions are guarded — Delete confirms, or undo exists — ideally both.

56Errors keep work safe — A failure explains itself and never eats what the user typed.